Our story
Creating space to reconnect
Why we started
We love how travel brings people into contact with new cultures and places. But something was often missing: there was plenty of culture, nature and entertainment, and surprisingly few moments to slow down, go back to basics and really connect.
The world is changing at a rapid pace. It's exciting, but it can also be hard to keep up. And at home, whether you have children or just a busy social life, it is all about logistics: who goes where, what's for dinner, and where do we meet. There is no space or time for spontaneous adventures or encounters. But outside in nature, things change. Jumping from rock to rock, making a fire, getting a little lost. Think of it as a digital detox: step away from your screens, get outside and slow down for a while. Because around the campfire, away from the noise of everyday life, the real conversations begin.
What we believe
Modern travel tries to fill every moment, out of fear of missing out. We think there is value in slowing down and going back to basics. We create the right setting, then give you space: to sit around a fire, look at the stars, explore, get a bit bored, connect with nature and just talk to each other.
Our experiences are small and personal. A great guide knows when to step in and when to step back. In Monument Valley, for example, our Navajo guide waits until everyone is sitting by the fire. Only then is there room for the stories that make a place come alive.
Who we are here for
People who want to be present together, not just together.
Our travellers share a mindset, not an age or income. Families of all ages, solo travellers and couples who value experiences over ticking off a list. People who feel life has become busy, organised and digital. That can mean a glamping tent in a remote landscape, or just a tent, a campfire and a night under the stars.
The team
The people around the fire
Bas
Chief Executive Firestarter
Product developer with over 25 years of experience in the travel industry. He has travelled the globe to more than 100 countries and stayed in thousands of places, but he still prefers a night under the stars to a five-star hotel. Out in nature, far from the busy modern world, he finds his peace.
Pascal
Director of Storytelling
Besides working as a filmmaker and content creator in the travel industry, he runs his own production studio. He makes the content that gets travellers excited. On his first big trip outside Europe, about 20 years ago, he spontaneously took four days off to go back to basics and camp in the middle of the jungle. With little to no knowledge or preparation, he managed to survive. It became the highlight of the trip and lit his inner flame.
Small and local
How we work on the ground
We work with small local partners and guides. A few concrete examples from our adventures:
Beach clean-ups on Cham Island
Travellers and guides clean the beach together and leave it nicer than they found it.
Island Escape →
A tree for the fire on Lombok
Every group plants a tree to make up for the wood burned at camp.
Survive like a local →
Navajo guides in Monument Valley
Food, stories and history from the people who live there.
Monument Valley camping →
A Sami family in Dalarna
The Andersson family shares their life as reindeer herders.
A day in the life of a reindeer herder →